ICONIC CAPSULE COLLECTION FROM EARTH KALSO MEETS THE EXTRAORDINARY DEMAND.
Waltham, Mass., December 21, 2018 – It’s been a long time. Too long, many consumers would say. But that’s only stoked the demand. Today Earth, Inc. announced the release of the Iconic Capsule Collection from Earth Kalso—remakes of the original Kalso styles that became an icon for a generation.
“People have been asking us for years to bring back the styles that became synonymous with comfort and wellness in the 1970s,” says Philippe Meynard, president of Earth, Inc. “Some are loyalists from back in the day—but many are Millennials who’ve seen the shoes in vintage photos. We’ve got good news for everybody!”
The Capsule Collection to be released in February 2019 will feature three styles—two for women and one in both men’s and women’s sizes. The look is pure nostalgia, with clean lines and premium leathers, while the technology inside has been updated with modern, environmentally sustainable materials and the company’s signature comfort system.
“The heart is in the same place, but in fifty years footwear has come a long way,” explains Meynard. “The collection features a new and improved Powerpath Footbed Design made with technically advanced materials.”
But does it have the iconic negative heel?
“Of course!” says Meynard. “We’re calling it a Grounded Heel, and it delivers the same feel and even more comfort than the original that was developed by Anne Kalso in Denmark in the late 1950s. This is going to make a lot of people very, very happy.”
One look at the Kalso Facebook page confirms Meynard’s prediction. Countless comments like, “I miss these shoes!”, “Please make a classic line” and “Bring back the old design!!” make it clear that the demand is there.
Just in time for the Iconic Capsule Collection comes a new Kalso website, where consumers can find the three iconic styles—along with a heavy hit of nostalgia from 1970s photos.
“Earth Kalso a nostalgic brand, but also a very modern one,” concludes Meynard. “It’s for everyone who appreciates feeling great.”
Check out the styles coming soon: https://earthshoes.com/earth-kalso-grounded-heel-shoes