Why reducing plastic waste is the “new” eco-friendly trend you should get on board with. – Madison Bethune
Plastic is like the air we breathe. We have become so dependent on it for even the smallest parts of our everyday lives: From the toothbrush and toothpaste bottle we use when we wake up, to our phones and their chargers, to the sandwich bag we pack our lunches in, and everything in between. Plastic has been blended into our routines to the point where we don’t even notice it anymore. And how stealthily plastic has snuck into our daily tasks is equal to how easily we throw it away without even realizing.
Plastic makes up 10% of human waste production. 10% may not seem like much, but plastic contributes at a much greater amount to the waste buildup along shorelines, in natural habitats and in our towns due to its longevity. Depending on the product, plastic can take up to 1000 years to decompose. A plastic water bottle takes 450 years, and a plastic bag can take anywhere from 10-1000 years. This buildup is killing animal species around the world due to the amount that ends up in the ocean, forests, and places we as people may not see it. Out of site, out of mind right? Wrong. Although we as people may not confuse plastic for food like ocean animals do, plastic is getting into our bodies through different means.
Microplastics are about .2 inches in diameter and can be man-made for products like exfoliators, or made through the decaying of larger plastic products. What we see as an exfoliating face wash that we wash down the drain every morning, a fish sees as food. The chemicals that are used to produce plastic are now in the fish we eat, and are in turn absorbed into our bodies when we eat that fish. Another way plastic is harmful to us is because it’s getting into our water supply. Because plastic takes so long to decompose, it sits at the bottom of landfills and is absorbed into our groundwater, which again we take in through consumption.
So essentially, plastic is bad because it theoretically never goes away. It sits on our Earth and releases chemicals into places where we get our food and water. Not to mention that recent reports have found that plastic waste contributes to the emission of greenhouse gases which are causing global warming and climate change. So basically, plastic is a no-go. Even though you may think you won’t be able to make a difference, reducing the amount of plastic you alone contribute to the Earth will have a serious impact. If one person takes action, and another person, and another, we can significantly decrease the amount of plastic waste we produce, making our home the Earth, a much happier and healthier place to live for all.
One way you can reduce your plastic use is to shop eco friendly brands! Earth Shoes takes pride in the sustainable steps they take to their plastic waste. First, all of Earth’s shoeboxes are made from recycled materials, and are recyclable. The boxes are also made with no glue, staples, or varnishes and are made with soy-based inks. A newer sustainable step Earth has taken is starting with the Fall 2019 line, all molds and shoe bags found inside the shoes are made from biodegradable corn compounds. So starting from the shoes you walk in, start taking steps (literally and figuratively) to reduce your plastic waste, and spread the word!
Blog by Kristy: It’s summertime and just like everyone else, my weekends are spent doing everything I possibly can outdoors! For me, that means by the pool, on the beach, boating, exploring and traveling.
With all that, comes a lot of packing. Most weekends I don’t even know my plans till last minute and I always find them changing. Usually, a weekend away means packing at least 5 pairs of shoes for just 2 days because you never know what you might end up doing! If you’re like me, I would always find myself saying well I need a beach sandal, a comfy shoe for walking the town and if I go out at night, I need something that will be stylish. Oh and of course I need options for all those occasions too! The good news, with Earth shoes I don’t need to think like that anymore.
After trying my first pair of Earth shoes, I was hooked. I now own many pairs and most of the time that’s all you will see me wearing. The comfort is unreal. The styles are all so trendy and unique. I look back now and I’m not even sure how I ever wore anything else. Slipping into Earth shoes you instantly feel the comfort of the footbed with arch support. I also love that the styles are so unique you really won’t see anything else like it.
Blog by Donna: I’ve been a Territory Manager at Earth for 8 years. It’s great to work for a brand that I really believe in.
I’ve had more than my share of problems with my feet and I love that I can wear Earth all day and get the support that I need, be comfortable and look great. Whether I am on my feet at a trade show or traveling to see my accounts I can count on my Earth shoes to fit the bill!! With so many different styles to choose from I am covered no matter what my activity is on any given day. Day into evening, athletic-Earth has me covered.
In this photo I am wearing the Ficus Sagittarius. I was away on a little vacation to Newport, RI. The Ficus was a little dressier for a nice dinner and really comfortable for walking around downtown Newport and taking in the sights and nightlife. I love the styling of this shoe and always get compliments when I wear it. It’s one of my favorites of this season!
Blog by Trisha: I couldn’t be happier with my Khaya Kella Earth Shoes! My first time wearing them was during my weekend away in Napa. They were so comfortable while walking around the vineyards and shopping on the streets in town.
The Velcro straps make it so easy to slip on and the platform height allows you to wear a heel all day without the pain! My new favorite summer shoe!
Blog by Sara: Traveling is good for your soul, promotes creativity, relieves stress and increases your connection with other cultures. I love to travel as much as I can and I just recently came back from my honeymoon in Scotland. I had such an amazing time exploring the city and experiencing the Scottish culture. My husband and I stayed in Scotland’s capitol called Edinburgh. I’ve been to Scotland before, many years ago, but my husband’s never been and I was excited to show him this beautiful city. Before we headed out to catch our flight, I planned out exactly what I was going to wear each and every day because of the 50-pound luggage limit. It is almost impossible for me to not go over! I love fashion and I always have. I take pride in what I wear and always try and look presentable, even if I am going to just run errands or go hiking, so packing was especially a long project for me! I tried my best to plan out exactly what we were going to do every day so I can know what outfit would be appropriate to wear for those activities.
Of course, part of every outfit is picking out the ideal pair of shoes to wear. I used to not care about the comfort aspect of my shoes, only the style. Back in college, I didn’t even care if I ruined my feet with blisters and cuts just so I can wear the perfect heels out. Now that I am getting a little older, finding the perfect pair of shoes that are stylish and comfortable is key and a staple for me. The one pair of shoes that I wore multiple days in Scotland were the Ivy Sahara heels. I was surprised these were so comfortable right out of the box. I am not a heel person necessarily anymore, but I wanted to bring a pair to elevate my style when we went out for dinner every night. These were perfect and so comfortable! All Earth shoes come with their signature cushioned footbed that has the Powerpath technology inside to help energize and uplift every step. The Ivy Sahara also has amazing arch support which is perfect for me because I have a very high arch in both feet and the more support the better. These were also ideal for Scotland because the city of Edinburgh has so many hills and stairs. You would think wearing sneakers in this city would be best, but the Ivy Sahara heels really held its own! The style and color were ideal with my style. The neutral color really went with every outfit I had. I highly recommend these shoes and of course Scotland!
EARTH SHOES MAKES THEIR BIG ANNOUNCEMENT
Waltham, Mass., December 15, 2018 – Earth Shoes today announced their biggest evolution since they re-introduced Earth Shoes into the marketplace 20 years ago: a new Earth logo and all-new branding. Starting in Spring 2019, consumers can expect to see the brand’s new logo everywhere—on every product and on their all-new recycled and glueless shoeboxes. The new look speaks to Earth’s loyal consumers, while inviting a whole new consumer into the world of Earth.
“We take great pride in being a company that’s always evolving, striving to be our best and open to change,” explains Philippe Meynard, president of Earth, Inc. “Our new identity reflects our incredible past while pushing ahead as a brand that believes in wellness, promotes vitality and brings joy to those who wear it.”
Spring ‘19 will also mark the official re-introduction of the exclusive Earth Powerpath Footbed Design—inspired by Anne Kalso’s original design created in the 1950s that was an exclusive comfort feature inside the iconic Kalso Earth Shoe.
“Inside each of our shoes and across all of our brands—Earth, Earth Origins and Earth Kalso—consumers will find our exclusive footbed,” explains Meynard. “It’s designed to provide the ultimate in underfoot comfort and energize every step by combing a shock-absorbing heel, stabilizing arch support and high-density cushioning at the ball of the foot. It naturally propels and uplifts each step.”
As a brand focused on sustainability, Earth is expanding on their recycled shoeboxes and long-term partnership with Trees for the Future by introducing more sustainable shoe manufacturing and sourcing practices. Moving forward, the brand will be using biodegradable shoe forms in their manufacturing, and more organic and recycled materials in their shoes.
“This is an exciting time for our brand—sharing a new identity that deeply resonates with consumers and represents what Earth Shoes has become,” concludes Meynard. “Earth Shoes is Modern Wellness Fashion.”
Earth Shoes can be found at premium retailers across the country and online at earthshoes.com/shop-by-brand/earth-shoes
Earth Month may be coming to an end in the next week or so, but we’re never done thinking up creative ways to protect our environment. This month serves as a great reminder of just how much the earth provides us, how important it is to do our part to protect it, and what behaviors we can adopt each and every day to do so.
Those green activities you commit to during Earth Month shouldn’t end at the end of April; they should become a way of life that lasts all year! While everyone has slip-ups every once in a while (it’s okay if you forget that reusable bag once in a blue moon!), generally, this month’s worth of eco-friendly activities should instill habits that last throughout the year.
This time of year also continually reminds us just how amazing Mother Nature can be. April showers bring May flowers – up in Boston, our world is just beginning to bloom and the weather is starting to warm up, testament to how wonderful the environment can treat us!
As the summer gets closer, think of ways that you can continue to appreciate the earth by committing to enjoying its beauty through eco-friendly outdoor activities. Summer can be super green (bikes, hikes, walks, and swims) or not so green (long road trips, air conditioners, etc.), so prioritize green this year by planning out the following:
- Visit the farmer’s market. Stop by your local market, grab a healthy handful of beautiful seasonal produce, and bring it home to make your family or friends a unique meal that they’ll love. Buying your food locally means that it travels fewer miles to get to your plate, leading to fewer emissions and less pollution.
- Play games in your backyard. When’s the last time you played a game outdoors? Think back to when you were a kid: chances are you spent way more time outside. While responsibilities can get in the way of that sometimes, make it a priority to spend more time outside this summer just having fun! Toss a Frisbee or baseball, play cornhole, or get some people together for a quick game of badminton.
- During the summer, there are a wide variety of beach and park cleanups, clothing drives, Big Brother Big Sister play festivals, and other outdoor activities you can volunteer for. Check out your local listings for the best events in your area.
- Work with your kids to make recycled crafts. Gather up your old soda bottles, cereal boxes, and other recyclable materials, and let your kids’ imaginations run wild! If you don’t have many of those materials around your house (and good for you!), head outdoors and have them collect pinecones or leaves to create scrapbooks or other crafts. The world is your oyster!
- Look up at the sky. This one’s simple: when the last time you laid down on the grass and took a look at the sky? It’s beauty sits over us each and every day, but we hardly ever take the time to notice it. During the day, lay down and stare at the birds and clouds overhead; at night, find a spot with limited light pollution and stargaze. It’s a gorgeous sight!
- On a rainy day, head to your local Museum of Natural History. These showcase the animals, plants, rocks, and other natural aspects of our earth. It’s super interesting for both adults and children, and can teach all about the beauty that surrounds us.
How will you enjoy the summer this year while also engaging in eco-friendly activities? Let us know in the comments below!
During Earth Month, we are constantly trying to think of all the ways we can help our environment throughout our daily lives. There are so many different facets of environmental protection that need our help: oceans, rivers and lakes, animals, air, flora, fauna, and forests. Each of these aspects of the environment comes with a different set of ways in which we can all think of ways to help make our world a better place to be.
Today, we’d like to focus on forests. Our trees provide vital processes that make this world work; for instance, trees absorb carbon dioxide (something we have way too much of in our atmosphere) and turn it into oxygen through photosynthesis, which in turn provides us and our animal friends with the air we breathe. They also provide shade and habitat for animals around the globe that make up our ever-circling ecosystem.
Trees are absolutely critical to our success. Plus, they’re beautiful, and we enjoy them each and every day as we stroll through local parks, go on hikes, and sit underneath one for a family picnic.
That’s why, when we came across Trees for the Future, we just had to share how the organization protects the trees that give us all life, while all the time providing economic mobility for farmers around the globe.
Trees for the Future provides economically unstable and needy farmers with trees and plants, and teaches them how to grow a sustainable forest garden. Most of their work takes place in poverty-stricken areas in Africa.
First, they provide farmers with natural fences they developed, or “green walls”. These green walls are made up of plants but, due to certain properties, serve as a fence to keep out predators. They then provide these farmers with fertilizer-enhanced trees to plant in their gardens and beef up the soil, making it rich enough to place the remaining plants in the soil to grow.
Trees for the Future has found that, after a forest garden is established with a family, the program ends family hunger within a year. Only 13% of program participants were food secure before starting, and 86% are food secure after they graduate with flourishing forests.
The forests they grow provide food for their families, and for other families in the community. On top of that, though, these forests fertilize the surrounding soil which in turn allows other families to plant their own gardens. Not only does Trees for the Future help a single family through this program; they also help entire communities.
One way to help further their mission? Make a small donation. Any amount helps in creating a more sustainable world – both environmentally and economically!
From now through the 19th of April, we’re donating $5 to Trees for the Future for each pair of Earth Shoes sold. So grab a pair of new spring kicks and give back to communities around the globe and our environment.
April showers bring May flowers and also bring: Earth Month! With Earth Day coming up on April 22, we consider the full month a time to celebrate the earth that nourishes us. It’s a good reminder to be thankful for the forests, rivers, streams, mountains, and oceans that make this world go ‘round and allow us all to flourish in a greater ecosystem.
While we give our thanks to the earth, this month also serves as a good reminder to renew certain eco-friendly practices that we may be slacking on. There are so many simple ways to lessen our impact on the natural beauty that surrounds us all. It just takes a bit of patience and adoption of a few core habits!
- Between 30 and 40 percent of food in the U.S. is wasted and thrown out before it gets eaten. Reduce your carbon footprint, waste, and greenhouse gas emissions by using up all the food you purchase. Even better: follow these three steps for reducing your food waste from start to finish.
- While reducing food waste is vital, there’s another ways to reduce the impact of your much-needed consumption of calories: shopping locally and in season. The more local your produce, the fewer miles it needs to travel to get to you, and the fewer emissions you add to your personal footprint on the earth. Better yet: plant your own green garden this year to get super local with your food source!
- If you’ve visited the beach recently (we’re jealous!), you’ve probably noticed the immense amount of debris and plastic washing up on the shores. In fact, there’s so much trash in the ocean these days that experts predict there will be more plastic in the ocean than fish by 2050. Use this month to reduce your plastic use in 5 easy steps.
- Not only does April mark Earth Month, it also signals the arrival of warmer weather. With spring and summer fast-approaching, it’s time to start planning how you’ll make the most of the gorgeous warm weather that surrounds you. While you’re at it, add to the list a few eco-friendly activities that your family can enjoy this season.
- So many of us have closets that are overflowing with clothes we don’t wear or need. If you feel the same way, it’s time to de-clutter your closet and recycle those old garments (here’s a step-by-step guide for doing so).
- When it’s time to buy new clothing or shoes, search for companies that promise green practices in their production and distribution of new garments. It’s easy to green your wardrobe, from searching thrift stores to picking certain fabrics to choosing eco-friendly packaging.
In fact, at Earth Shoes, we do all that we can to reduce our impact on the earth that nourishes us. Earth Month is a special time for us to reflect, as our first store opened on Earth Day in 1970. Our heritage is part of the reason why we always:
- Use recyclable shoeboxes to package all of our shoes;
- Utilize water-based adhesives in our shoes to reduce chemical impacts;
- Partner with trees.org to plant a tree for every pair of shoes purchased.
Overall, greening our lives can be incredibly simple (in fact, here’s 5 steps for simplifying your life to cut down the clutter and green each aspect of your day). Make it a goal to adopt one or two of these practices this Earth Month.
As you do, document your journey and include hashtag #MyEarthStory on social, or email us your progress at firstname.lastname@example.org. If you do, you’ll be entered to win a free $500 shoe wardrobe!
We can’t wait to hear how it goes!
Over the weekend, you always set out for Monday with the best intentions: eat well, exercise, be productive. You head to the grocery store and stock up your cart with all the fruits and veggies you can muster. You think through homemade recipes you plan to whip up after you get home from work or your daily to-do’s.
Then the week rolls around and a little bit of stress (or just the desire to have a little fun!) leads to after-work happy hours and get togethers. Or perhaps you have to work late and the last thing you want to do is cook when you get home. Inevitably, some of that food you so excitedly set out to cook ends up as a soggy lump in the trash.
Food waste is an unfortunate issue in the U.S. and worldwide. Not only does it mean wasted money for you (that could go to SO many better things, causes, and events), it also has a serious environmental footprint.
There are many advantages to cutting down on your food waste, and with a few small changes to your weekly routine, you can do so easily! Where should you start?
- Live by your shopping List. Before you head to the grocery store, think through what you’ll need for the week and make a list. Always check your refrigerator and your pantry before making the list so you know what needs replacing and what doesn’t.
If you want to make a particular recipe for your dinners for the week ahead, list out the ingredients. If a certain recipe calls for half a bunch of kale, for instance, find another lunch recipe that may incorporate the rest of that kale. The more you can overlap your ingredients in recipes, the better. That doesn’t mean they have to taste the same, of course! Kale-topped tacos are much different than a kale-shrimp Thai curry.
Once at the store, stick to your list (but do add that pint of ice cream if you really want it ;)).
- Prep food in advance. Setting aside an hour on Sunday is well worth not wasting food because the weeknights get too busy to cook. Prep at least a few meals for the week that you know you’ll eat. If your recipe makes more than that, stick the extra in the freezer, and set reminders for yourself throughout the week (on sticky notes or your smartphone) to take those meals out of the freezer if needed. You can always unfreeze – but you can’t un-rot.
As you’re prepping, think creatively about how you can use ALL parts of your food purchases. And that brings us to the final step…
- Find unique uses for the bits and pieces. Unused herbs that aren’t needed for the aforementioned recipes can be pureed and made into a base for pesto or whipped up into homemade dressings with a bit of olive oil, salt, and pepper. Citrus rinds are great additions to your water pitcher, tea, or sangria, and you can always zest the skin to give your recipes a pinch of tangy taste. Small bits and pieces of any fruits or vegetables can be added to smoothies and won’t compromise the flavor. Bones, stalks, and unused bits of veggies make for the perfect base for a stock, which you can use next week for a homemade soup. Make it a game: the less you waste, the more you (and others) win!
There you have it! In three easy steps, you can cut down your food waste, saving you money and time while improving your health and that of the environment.